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Naked Marketing Course - SILENT SEAT STUDENTS
Module 1 - Let's Get Started
Course Overview
Quiz
Artist Manifesto
Creative Rhythms
VIDEO: Welcome Yan & Bec (78:09)
VIDEO: RHYTHMS & ARCHETYPES Led by Yan (69:05)
VIDEO: Study Group B (121:39)
Module 2 - Let's Get Naked
Empathy Mapping + Worksheet
Single Minded Proposition Overview
Can of Tomatoes
Surprise & Delight Instructions + Worksheet
Ideal Review
My Brand Guidelines Page 1
VIDEO: Brand Clarity Part 1 (81:47)
VIDEO: Brand Clarity Part 2 (82:19)
VIDEO: My Brand Guidelines Pg 1 Explanation (2:11)
VIDEO: M2 Mini Study Group (57:57)
Module 3 - Let's Get Styley
Tone of Voice
Visual Elements
Stories
Brand Guidelines P2
Creative Contract
Letter to Myself
VIDEO: Consistency, stories and courage Led by Yan & Bec (82:24)
VIDEO: Q+A with Bec and Yan (77:13)
Module 4 - Let's Get Curious
GOALS: Goal Setting Introduction
GOALS: Get Goal-ey Exercise
GOALS: My 100 Goals Exercise
GOALS: Get Smart Worksheet
GOALS: Stay Smart Worksheet
GOALS: Goal Selection
MEASURES: Curiouser & Curiouser
MEASURES: Curiosity Check In Template
MEASURES: The What What? Worksheet
VIDEO: Goals & Measurement Led by Bec (56:36)
VIDEO: Curiosity Check In Template LIVE MODEL (50:53)
Module 5 - Let's Party
Brainy is the new sexy
It's Storytime Exercise
Experience Mapping
Experience Table + Map
No More Gaps Table
Offer Checklist
VIDEO: Marketing doesn't have to suck Led by Yan & Bec (104:38)
Module 6 - Show Your Bits
Marketing Planner Instructions
Naked Marketing Planner
Intro to Naked Marketing Planner Part 1 (6:52)
Intro to Naked Marketing Planner Part 2 (9:53)
Brand Funnel
Brand Journey
Media Channel
Role Play Exercise
VIDEO: Content Plans Led by Bec (97:59)
M6 Presentation
Final Silent Seat Q+A (69:59)
Graphic Design Brief Template
Module 7 - Goodbye
VIDEO: Mindset Shifts (85:41)
VIDEO: RHYTHMS & ARCHETYPES Led by Yan
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